BEST SEO TIPS AND TRICKS FOR YOUR WEBSITE TO RANK IN 2025

BEST FREELANCE SEO EXPERT IN CALICUT KERALA

What is SEO and How It Works in 2025?

SEO (Search Engine Optimization) is the practice of enhancing a website’s presence on search engines like Google to increase its visibility.
The goal is to rank higher for specific keywords so that more people can find your website when they search online.

SEO works by optimizing various parts of your websitelike content, keywords, page speed, mobile-friendliness, and backlinks so search engines understand your site is valuable and relevant to users’ queries. It includes both on-page efforts (like using proper titles, headings, and content structure) and off-page strategies (like building links from other reputable websites).

When done right, SEO helps attract more traffic organically without paying for ads.

How SEO Works ? Step by Step

Keyword Research: Find out what people are searching for using tools like Google Keyword Planner or Ubersuggest.

On-Page Optimization: Use your keywords in titles, headings, content, URLs, and meta tags to help search engines understand the page.

Technical SEO: Improve page speed, ensure mobile-friendliness, fix broken links, use HTTPS, and maintain a clean site structure.

Content Creation: Publish useful and original content like blogs, guides, or product pages that meet search intent.

Link Building (Off-Page SEO): Get links from other reputable websites—this builds your site’s authority and trust in Google’s eyes.

Monitoring and Analytics: Use Google Analytics, Search Console, and SEO tools like SEMrush or Ahrefs to track traffic, keyword rankings, and site issues.

SEO Secret Tips: Boost Your Rankings Like a Pro

100% working SEO tips by the best freelance SEO expert in calicut kerala

Search Engine Optimization powers the online visibility of businesses. While basic strategies like keyword usage and backlinks are well known, the real results come from lesser known tactics that only experts consistently apply. Here are some secret SEO tips that can give you an edge over your competitors and help your website climb the rankings faster.

1. Prioritize Search Purpose, Not Just Phrases

  • Most beginners focus only on keywords. But Google now understands the searcher’s intent. If someone searches “best budget phones,” they’re likely looking for a list, not just a product page.

Pro Tip:

Use tools like AlsoAsked or Answer the Public to discover what users really want behind a search. Ensure your content format fits the purpose behind the search query.

2. Steal Featured Snippets (Position Zero)

  • Featured snippets are the boxes you often see above the first organic result. Getting into this spot can double your traffic.

Secret Trick:

  • Structure your content using question-based headers (H2/H3) and answer them concisely in 40 to 60 words right below.

3. Use the “Updated” Trick for Old Content

  • Google loves fresh content. One quick win is to revise and republish older blog posts with the current year, updated stats, and new internal links.

Pro Move:

  • Update the publish date and resubmit the URL through Google Search Console for faster indexing.

4. Internal Linking with Purpose

  • Most people either overdo internal links or ignore them. Smart internal linking passes authority between key pages and improves crawlability.

Do This:

  • Link high traffic pages to low performing but important pages using relevant anchor text

5. Target Long Tail Keywords with Low Competition

  • Instead of chasing highly competitive keywords, aim for long-tail queries like “best digital marketing analyst in Calicut for startups.” These have lower competition and higher intent.

Tools to Use:

  • Ubersuggest, Google’s “People also ask,” and Answer Socrates.

6. Leverage Schema Markup

  • Schema markup helps search engines to accurately understand the details of your content. It boosts your chances of rich results like ratings, FAQs, and breadcrumbs.

Top Schemas to Add:

  • FAQPage, Articl , Product, Review (Use Google’s Rich Results Test to verify)

7. Decrease Bounce Rate with Sticky CTAs

  • Google tracks how users interact with your site. If visitors leave too quickly, your rankings can drop.

SEO Secret:

  • Add sticky call-to-action buttons, in-content CTAs, and related content suggestions to keep visitors engaged longer.

8. Speed + Mobile = Survival

  • With Google’s Core Web Vitals, speed and mobile performance directly affect rankings.

Must Do Checklist:

  • Compress images
  • Use lazy loading
  • Switch to faster hosting
  • Optimize for mobile first design
  • Test your site using PageSpeed Insights or GTmetrix.

9. Create Topical Authority (Not Just Keywords)

  • Google favors sites that show depth in one subject. Instead of one blog about SEO, build a cluster: write multiple in depth posts (e.g., SEO for beginners, on page SEO, technical SEO), and interlink them.

Think Like This:

  • 1 Topic = Multiple Angles = More Authority

10. Use "Hidden" Opportunities YouTube & Pinterest SEO

  • SEO isn’t limited to websites. Both YouTube and Pinterest operate using their own unique search algorithms.

Secret Strategy:

  • Repurpose blog posts into videos and pins. Use keywords in titles, tags, and descriptions to rank there and drive traffic back to your site.

SEO isn’t just about ticking boxes it’s about understanding the search engine’s mind and giving users the best experience. These secret tips aren’t tricks they’re smart strategies that professionals use quietly to outperform the competition.

Start applying just a few of these tips, and you’ll see measurable results in traffic, engagement, and rankings.

Top SEO Questions People Search on Google (2025)

1 . General SEO Questions

Search Engine Optimization (SEO) in Digital Marketing

Search Engine Optimization (SEO) plays a vital role in digital marketing by helping websites appear more prominently in search engine results like those on Google, increasing their chances of being found by users. The goal is to drive organic (unpaid) traffic to a website by making it more relevant, trustworthy, and easy to understand for search engines.

Key Elements of SEO:
On Page SEO:
Optimizing individual web pages (titles, content, meta descriptions, internal links, keywords).

Off Page SEO:
Strengthening a website’s credibility by earning links from other reputable websites, commonly known as backlinks.

Technical SEO:
Enhancing the technical foundation of a website—such as loading speed, mobile optimization, ease of crawling, and proper indexing by search engines.
Content SEO:
Creating valuable, keyword rich, and user-intent-driven content.

Why SEO Matters in Digital Marketing:
Increases Visibility & Traffic: Over 90% of online experiences begin with a search engine.

Boosts Credibility: Sites that rank higher are perceived as more trustworthy.

Long-Term ROI: Unlike paid ads, SEO delivers ongoing traffic without continuous spending.

Improves User Experience: SEO enhances site speed, usability, and content clarity.

Example:
If you run a bakery in Calicut, SEO helps your site appear when someone searches “best bakery in Calicut” bringing more footfall and online orders.

SEO, or Search Engine Optimization, is the practice of improving a website’s content, structure, and visibility to help it appear higher in search engine results like Google. The main goal of SEO is to attract more organic (unpaid) traffic by making your site easier for search engines to understand and more relevant for users searching specific keywords.

SEO works by optimizing various elements of your website so that search engines can better understand, rank, and display your content when users search for relevant terms. Here’s how it works step-by-step:

Keyword Research: Identifying the words and phrases people use to search for your products or services.

On-Page Optimization: Improving page titles, meta descriptions, content, headings, and internal links to target chosen keywords.

Technical SEO: Ensuring your site loads quickly, is mobile-friendly, and has a clean structure that search engines can crawl and index easily.

Content Creation: Producing high-quality, relevant, and valuable content that answers users’ questions and encourages engagement.

Backlink Building: Earning links from reputable websites to boost your site’s authority and credibility.

Monitoring & Analytics: Tracking performance using tools like Google Search Console and Analytics to make data-driven improvements.

By continuously optimizing these aspects, SEO helps improve your website’s rankings, visibility, and traffic over time.

SEO is important because it helps your website rank higher in search engine results, making it more visible to people who are actively looking for your products, services, or information. This increased visibility drives organic (free) traffic, builds credibility and trust, and improves the overall user experience.

Without SEO, even the best websites can remain hidden from potential visitors, while optimized sites gain more attention, clicks, and conversions often without spending on paid ads.

SEO (Search Engine Optimization)

  • Organic: Brings in free traffic by improving your site’s ranking in unpaid search results.

  • Long term: Takes time to build but provides lasting results.

  • Content driven: Focuses on optimizing website content, structure, and backlinks.

  • Cost: No direct cost per click, but may require investment in tools or experts.

Google Ads (Pay Per Click Advertising)

  • Paid: You pay for your website to appear at the top of search results.

  • Instant: Delivers immediate visibility and traffic once ads go live.

  • Budget controlled: You set a budget and pay only when someone clicks your ad.

  • Temporary: Traffic stops when the ads are paused or budget runs out.

1. Freelancers or Consultants

  • ₹10,000 to ₹50,000/month (or more)

  • Ideal for small businesses or startups

2. SEO Agencies

  • ₹25,000 to ₹1,00,000+/month

  • Offers a full-service approach with strategy, content, technical fixes, and reporting

3. One Time Projects

  • ₹20,000 to ₹1,00,000+

  • For audits, site migrations, or strategy setup

4. DIY SEO Tools

  • Tools like SEMrush, Ahrefs, or Ubersuggest can cost ₹3,000 to ₹10,000/month

  • Best for those managing SEO on their own

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